OWN YOUR STATION
Build a business you love. Create a life that works for you.
Owning a Station Pilates studio means building something meaningful in your local community — while creating more freedom, flexibility and balance in your own life.
Whether you're an experienced instructor ready for your next step, a studio manager wanting something of your own, or someone who loves movement, people and community — Station Pilates gives you the brand, systems and support to step into ownership with confidence.
Your business. Your community. Your Station.
A Business That Fits Your Life
For most people who reach out to us, the reason is simple: they want more control over their life. More flexibility. More purpose. More time with family and connection to community — plus the chance to build something of their own.
We believe business ownership should create choices, not consume your entire life. Like any new business, launching a studio takes real commitment. But Station Pilates is built to help you put a strong team and solid systems in place — so your business can grow beyond you.
You might choose to teach. You might choose to lead the team. Eventually, you might step back from day-to-day operations entirely.
The goal isn't to build yourself another job. It's to build a business that works for you.
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Why Station Pilates?
Premium instruction, without the premium barrier
Members want great instructors, beautiful studios and quality movement — but they also want Pilates to feel accessible, not intimidating, exclusive, or reserved for a particular body type, age or fitness level.
Station Pilates delivers a premium, instructor-led experience while staying welcoming and approachable. Because we believe:
EVERYBODY DESERVES TO MOVE.
Move Your Way — The Station Method
People don't need the same thing from movement every day. Some days they want to feel strong. Some days they want to slow down. That's why we created the Station Method — giving every member the confidence and freedom to move their way.
FIRST FORM — Your introduction. Learn the reformer and build confidence before your first regular class.
GOOD FORM — Our foundation class. Control, technique and strength through accessible, instructor-led movement. One to return to again and again.
STRONG FORM — Ready to progress. Greater challenge and stronger movement patterns, without losing form.
SPICY FORM — Turn it up. Dynamic, higher-intensity, for members chasing extra energy and strength.
STRETCH & CHILL — Sometimes the body needs less. Space to slow down, release tension and recover.
There's no single right way to move — and no pressure to move through levels quickly. Some members live in Good Form forever. Others move between all five. That's the whole point.
We teach the foundations. We build confidence. Then we give people the freedom to move their way.
Any Class. Any Studio.
A Station membership is designed to move with your members' lives. Depending on membership and location, members can move between Station studios and choose from classes across the whole network.
Work near one Station? Live near another? Want something stronger today and slower tomorrow?
Move your way. Any class. Any studio.
Community Is Our Difference
A Station Pilates studio should never feel anonymous. Members know their instructors. Instructors know their members. People notice when someone's been away, celebrate milestones and build real friendships — until Station becomes part of the weekly routine.
That connection can't be manufactured. It's built one member, one instructor, one class at a time.
A Proven, Growing Brand
Station Pilates began on the Sunshine Coast in 2020. What started as one local studio has grown into a multi-studio network across Queensland. Along the way we've opened studios in different communities, refined our pricing and classes, built strong instructor teams — and learned what it takes to create a Station members genuinely want to return to.
Our franchise partners benefit from all of it. You're not starting from a blank page.
Two Ways to Own a Station
There's more than one way to become a Station owner.
Buy an existing Station studio
Take over a studio that's already open, trading and part of its local community — with members, instructors and momentum already in place. A great option if you want to step straight into ownership without the lead time of a launch.
Open a new Station in your community
Bring Station Pilates to a territory of your own. We'll help you assess the market, find the right site and build your studio from the ground up — with our full launch playbook behind you.
Either way, you get the same brand, systems and support. We'll help you work out which path fits your goals, timeline and budget.
Your Studio. Your Community.
Not every Pilates community needs the exact same studio. Station Pilates adapts to different markets and opportunities while keeping the same core brand and Station Method. Depending on your territory, your studio might include:
| Format | What it is |
|---|---|
| Reformer | A streamlined, instructor-led Reformer studio built around the Station Method |
| Reformer + Mat | Reformer alongside complementary Pilates, yoga and mat-based movement |
| Reformer + Hot Mat | A broader movement destination combining Reformer with heated mat classes |
Together, we assess the local market and land on the format best suited to your community.
From Instructor to Owner
Some of the best future studio owners are already standing at the front of the room. They know their members, they know movement, and they know how to create a great class experience. What they may not know yet is how to turn that into a business of their own.
If you've ever thought "one day I'd love to have my own studio" — this could be that next step. You bring the passion, leadership and connection to your community. We bring the brand, systems and support behind you.
You Don't Have to Be an Instructor
You don't need to teach Pilates to own a Station studio. We're also looking for people with backgrounds in business, leadership, management, sales, wellness or community building. Great owners build teams, create culture and connect with people — your instructors deliver the classes; your role is to build the business.
Who Makes a Great Station Owner?
There's no single type of Station owner. You might be:
● A Pilates instructor ready to own your own studio
● A studio manager ready for the next step
● A parent looking for more flexibility
● A professional ready to leave the traditional 9–5
● A business owner or entrepreneur backing the movement and wellness sector
● An existing Station team member ready to build something of their own
What matters most is attitude: you love people, you care about the customer experience, and you're ready to build something you're proud of.
You're in Business for Yourself - Not by Yourself
Opening an independent studio means figuring out everything from scratch — branding, pricing, programming, technology, memberships, marketing, sales, instructor recruitment, studio design and launch strategy. With Station Pilates, much of that thinking is already done.
Our franchise support is designed to take you from opportunity to opening, and beyond:
● Territory and site guidance
● Studio design, fit-out and equipment planning
● Pre-sale and launch strategy
● A tailored marketing starter pack, including a pre-launch marketing plan for your studio
● Membership and pricing frameworks
● Sales systems and instructor recruitment
● The Station Method and class framework
● Operating systems, booking and technology
● Ongoing business performance support
You still own your business. You still build your local community. You just don't have to invent the model alone.
Build the Team. Build the Business.
A successful Station shouldn't depend on one person doing everything. We want our owners to build strong instructors, studio leaders and local teams around them.
You might be heavily involved in launch and member acquisition early on. As your team grows and systems bed in, you can shift toward leadership, growth and overall performance — where real work–life balance starts to happen.
The studio works because you've built a business around you — not because you're doing every task yourself.
Work. Life. Move.
Our brand has always been about movement fitting into real life. We believe business ownership should too.
A Station Pilates franchise gives you the opportunity to build a local business around something positive — movement, people and community. It can create flexibility around family. It can create financial opportunity. And it can create an asset that belongs to you.
We won't tell you business ownership takes no effort — it does. But we believe you can build something meaningful without giving it your whole life.
WORK. LIFE. MOVE.
Our Story
The Station Pilates was born out of change — and a whole lot of heart.
In 2020, we launched as Aktivliving, a yoga studio navigating the realities of a post-COVID world. But as the world shifted, so did the needs of our community. People were craving movement that felt good, felt inclusive, and gave them the freedom to move their way.
So we did what we're known for — we pivoted. From that pivot, The Station Pilates was created: a space where movement is for every BODY, where you can move your way, at your own pace, in your own form.
We wanted people to walk in without worrying whether they were fit enough, flexible enough, young enough or experienced enough. We've reimagined what a Pilates studio can be — inclusive, not intimidating; bespoke, not cookie-cutter; grounded in community, not just routines.
Every studio is designed around its local community, but we're united by one belief: everyBODY deserves to move.
Today, we're proud to be a Queensland-born, female-founded brand — and the first instructor-led Pilates franchise born in Queensland. With 10 studios and growing, we're on a mission to make movement more inclusive, and more fun, right across Australia.
Because when you give people the chance to move their way, incredible things happen.
Frequently Asked Questions
How much does it cost to open a Station Pilates studio?
Total investment starts from $150,000. We'll walk you through a full breakdown after your initial inquiry. Set up costs are site dependent and fit out costs will vary
Do I need to be a Pilates instructor to own a studio?
No. Many of our owners come from business, management, sales or wellness backgrounds rather than instructing. What matters most is people skills, leadership and a genuine care for your local community.
What support do I get as a franchise owner?
End-to-end support from territory and site selection through to fit-out, launch marketing, membership frameworks, instructor recruitment and training, and ongoing operating and business support — see the full list above.
Can I buy an existing studio, or do I need to open a new one?
Both. You can take over an existing, trading Station studio, or open a new one in your own territory. We'll help you weigh which suits your goals, timeline and budget.
How much time do I need to put in day-to-day?
That's up to you. Some owners are hands-on and lead daily operations; others build a team and studio manager around them and focus on growth. We'll help you shape an approach that fits the life you want.
Can I own more than one studio?
Yes — a number of our owners grow into multi-studio operators over time, using the same systems and support that got their first studio open.
What territories are currently available?
Station Pilates has 10 studios across Queensland, with new territories opening regularly. Send through an enquiry and we'll share what's available near you.
What are the ongoing fees?
A simple, combined 10% monthly royalty on gross revenue — made up of an 8% franchise royalty and a 2% marketing contribution, billed as one line. No hidden extras.
What marketing support will I receive?
Every new owner receives a tailored marketing starter pack, including a pre-launch marketing plan built for your studio and territory. On top of that, we run national brand campaigns to build awareness, and give you customisable local templates and social content support — so you're never starting your marketing from a blank page.
How long does it typically take to open?
From initial enquiry to opening day, timelines vary by format and site readiness — we'll give you a realistic timeline once we understand your goals and preferred location.
The Next Station Could Be Yours
You might already know where you want to open. You might just be exploring the idea. Either way, it starts with a conversation.
Tell us about yourself, where you're interested in opening, and what you want your working life to look like — and we'll walk you through the Station Pilates opportunity.
Your business. Your community. Your Station.
